Fresh from her intimate ‘The Ruby Experience’ concert tour, BLACKPINK’s JENNIE becomes the face of the new Chanel 25 handbag campaign.
In a short campaign film directed by award-winning filmmaker Gordon von Steiner, who directed Troye Sivan‘s “Rush” music video, the Chanel ambassador since 2017 is seen walking the streets of Manhattan and photo studios as “She Drives Me Crazy” by Fine Young Cannibals plays along.
Celebrating spontaneity and self-expression, the campaign highlights the iconic handbag that embodies the trademark style of the French fashion house. Meanwhile, a photo series captured by British photographer David Sims showcases JENNIE with four variations of the handbag: in black, white, metallic leather, and denim.
JENNIE WITH THE CHANEL 25 HANDBAG (BLACK): Photographed by David Sims
JENNIE WITH THE CHANEL 25 HANDBAG (WHITE): Photographed by David Sims
The Chanel 25 handbag features quilted leather, an interlaced chain, and multiple pockets, offering a modern take on a classic design.
In a statement, the BLACKPINK singer shared how the handbag provides freedom of movement, saying, “It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It’s so practical and essential for traveling abroad and for work.”
JENNIE WITH THE CHANEL 25 HANDBAG (METALLIC LEATHER): Photographed by David Sims
JENNIE WITH THE CHANEL 25 HANDBAG (DENIM): Photographed by David Sims
As someone who loves fashion, the singer-rapper added that Chanel brings her positive inspiration and energy, citing the practicality of the Chanel 25 as essential for her daily life, whether she’s traveling or working.
Watch JENNIE in the latest campaign video featuring the Chanel 25 handbag below: