The RUNWAY TO SEOUL FASHION+MUSIC SHOW, co-hosted by Billboard Korea and the Seoul Business Agency (SBA), kicked off a fresh wave of fashion and music in Seoul at the DDP Showroom in Dongdaemun Design Plaza.
The exhibition, free and open to the public from June 26 to July 20, 2025, runs daily from 10:00 AM to 7:00 PM. showcased visual installations featuring BLACKPINK’s JISOO, ATEEZ, and virtual boy band PLAVE.
Courtesy of Billboard Korea
To celebrate the synergy between K-pop and Seoul-based fashion brands, Billboard Korea hosted a listening party on opening day, June 25. The event featured performances by hip-hop group Homies, rapper-songwriter Coogie, rapper-singer BIG Naughty, and 2PM‘s Jang Wooyoung, each delivering dynamic sets that blended hip-hop, R&B, and pop.
JANG WOOYOUNG OF 2PM: Courtesy of Billboard Korea
COOGIE: Courtesy of Billboard Korea
HOMIES: Courtesy of Billboard Korea
BIG NAUGHTY: Courtesy of Billboard Korea
The evening also featured club-style DJ sets from some of Korea’s top DJs — FIXL, Daywalker, and Jin Rico.
But the heart of the exhibition are immersive physical installations that bring Billboard Artist magazine covers to life.
JISOO, ATEEZ, and PLAVE, who have been featured on special editions of Billboard Korea, are reimagined through contemporary art, lighting, and spatial design. The installations offer a multi-sensory, immersive experience that allows visitors to engage with the aesthetic and storytelling unique to each artist.
Courtesy of Billboard Korea
JISOO’s Zone channels the elegance and quiet intensity of her Billboard Artist Book cover, brought to life through sculptural forms and a sensory atmosphere. Published last February, the Artist Book featured a collection of editorial photos, interviews, and essays that explore her evolution as a solo artist beyond her role in a girl group.
Courtesy of Billboard Korea
Meanwhile, ATEEZ’s Zone transforms the group’s storyline with symbolic objects and layered video projections, drawing from their Billboard Artist Edition visuals and immersing visitors in their narrative universe.
Courtesy of Billboard Korea
Additionally, PLAVE‘s Zone combines digital aesthetics with tangible elements to blur the line between virtual and real, showcasing the futuristic identity of the virtual boy band and its members: Yejun, Noah, Bamby, Eunho, and Hamin.
In addition to the artist zones, the exhibition features 11 domestic fashion labels known for collaborating with K-pop artists: Duckdive, Mina Chung, Valoren, BSRABBIT, Bufotox, Arts de Base, ERR BY ERRORIST, Wooneykim, Jiminlee, Fengshui, and F8KECHEMICALCLUB.
First held in 2023, RUNWAY TO SEOUL is a cultural festival and fashion event series that showcases the fusion of Korean fashion, K-pop, and technology, and highlighting the vibrant lifestyle of Seoul. It showcases Seoul-based fashion brands and K-pop artists and includes various activities such as fashion shows, musical performances, and interactive experiences.