Canadian rapper and singer-songwriter bbno$ (Alexander Leon Gumuchian) is set to hold an exclusive concert on the global online game platform Roblox.

Hosted by the platform’s hit obstacle-running game FUSE| +1 Speed Keyboard Escape | Candy & Chocolate, the concert happens on July 26, 2026, at 2:00 AM (PH Time),

Proceeds will be donated to the Internet Watch Foundation (IWF) — a UK-based, non-profit organization with a mission to protect victims, particularly the youth, from online abuse or misconduct.

“The safety of youth online is unbelievably important; because of this, my portion of all revenue generated from this event will be entirely donated,” says the official announcement posted by the artist.

Users can directly donate through an active donation link available during the concert stream. Another way to raise money will be through purchasing skins and items in the game.

Additionally, bbno$’s concert is set to challenge the record for the largest music concert in a video game by a single artist after 11 million people registered their interest in a span of 48 hours.

The current Guinness World Record holder is Bruno Mars for his concert in Roblox’s Steal a Brainrot, which drew 12,862,161 concurrent viewers back in January of this year.

In 2025, bbno$ performed in the Philippines for the first time, as part of the lineup of the &FRIENDS Pop Culture and Music Festival.

Frequently Asked Questions

bbno$’s exclusive Roblox concert takes place on July 26, 2026, at 2:00 AM Philippine time, hosted inside the game FUSE | +1 Speed Keyboard Escape | Candy & Chocolate.

The concert streams inside FUSE | +1 Speed Keyboard Escape | Candy & Chocolate on Roblox. A live donation link and in-game items are available during the stream.

All of bbno$’s revenue goes to the Internet Watch Foundation, a UK-based non-profit protecting young people from online abuse. Fans can also give via a live donation link and in-game purchases.

The largest music concert in a video game by a single artist. The current holder is Bruno Mars, whose January 2026 Steal a Brainrot concert drew 12,862,161 concurrent viewers.

Yes. bbno$ first performed in the Philippines in 2025 at the &FRIENDS Pop Culture and Music Festival. He is a Canadian rapper born Alexander Leon Gumuchian.

Ralph Regis

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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