The Daesang-winning and THE BLACK LABEL co-ed group ALLDAY PROJECT join forces with PUBG for a song and music video, “I DON’T BARGAIN,” as part of the battle royale video game’s ninth anniversary.
The track is described as “a tribute song dedicated to everyone who shared nine brilliant years with us,” according to PUBG. On March 5, a teaser for the music video was released. Earlier this month, the collaboration was teased with the caption, “9 years. Countless battlefields. Every scar tells a story. Are you ready to celebrate the legacy?”
“Got a missile and got a pretty face / I don’t partake with them fakes / I don’t like that, you heard me say / Repeat again, I don’t partake / I DON’T BARGAIN,” the chorus goes.
The song is the group’s first release in 2026. They made their debut in 2025 with the tracks “FAMOUS” and “WICKED.” Later that year, they dropped their debut EP, AllDay Project. The group is composed of members Annie, Tarzzan, Bailey, Woochan, and Youngseo.
Watch the music video for “I DON’T BARGAIN” below:
Released in 2017, PUBG: Battlegrounds is a popular battle royale shooter game that features over 100 players in a last-man-standing deathmatch to become the lone survivor. Having amassed one billion players worldwide, the game is notable for popularizing the genre and has received numerous accolades, including several Game of the Year nominations and Guinness World Records.
Last year, PUBG also collaborated with the “King of K-pop” himself, G-DRAGON, for the highly anticipated crossover that brought exclusive in-game content and special events featuring the rapper-singer.