JENNIE And Beats Team Up For New Special Edition Headphones

Now is the time you can truly rock with JENNIE, with the brand-new Beats wireless headphones — the Special-Edition JENNIE Ruby Red Beats Solo 4.

Matching the vivid colors of the BLACKPINK singer’s debut solo album, Ruby, the headphones are available in matte Ruby Red, featuring two attachable red bows and a matching colored carrying case that further brings her solo era to life. Additionally, Beats has beautified one UltraPlush ear cushion with her aesthetic-inspired symbols.

“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I’m excited for people to experience my music in a new way through these headphones,” JENNIE shares in an official statement.

This marks the second collaboration of the K-pop star with the brand, first teaming up in 2024 for the Beats Solo Buds.

Released in May 2024, the Solo 4 is a wireless on-ear headphones that features spatial audio with dynamic head tracking, lossless audio via USB-C or 3.5mm audio cable, and up to 50 hours of battery life.

Compatible for iOS and Android, these headphones also provide 5 hours of playback with a 10-minute charge. Additionally, it is re-enginereed for incredible sound with upgraded drivers, rebalanced acoustics, and improved frequency response.

The Solo Beats 4 also comes in Matte Black, Slate Blue, and Cloud Pink and is priced at USD 199.99 or roughly PHP 11,500. It will be available on Apple.com on Friday, September 5.

Watch the JENNIE X Beats advertisement below:

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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