Now is the time you can truly rock with JENNIE, with the brand-new Beats wireless headphones — the Special-Edition JENNIE Ruby Red Beats Solo 4.

Matching the vivid colors of the BLACKPINK singer’s debut solo album, Ruby, the headphones are available in matte Ruby Red, featuring two attachable red bows and a matching colored carrying case that further brings her solo era to life. Additionally, Beats has beautified one UltraPlush ear cushion with her aesthetic-inspired symbols.

“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I’m excited for people to experience my music in a new way through these headphones,” JENNIE shares in an official statement.

This marks the second collaboration of the K-pop star with the brand, first teaming up in 2024 for the Beats Solo Buds.

Released in May 2024, the Solo 4 is a wireless on-ear headphones that features spatial audio with dynamic head tracking, lossless audio via USB-C or 3.5mm audio cable, and up to 50 hours of battery life.

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Compatible for iOS and Android, these headphones also provide 5 hours of playback with a 10-minute charge. Additionally, it is re-enginereed for incredible sound with upgraded drivers, rebalanced acoustics, and improved frequency response.

The Solo Beats 4 also comes in Matte Black, Slate Blue, and Cloud Pink and is priced at USD 199.99 or roughly PHP 11,500. It will be available on Apple.com on Friday, September 5.


Watch the JENNIE X Beats advertisement below: