It’s not every day you see a rock legend like Ely Buendia perform live in pajamas, but IKEA made it a reality. As part of their ongoing Sleep Campaign, the Swedish retailer enlisted the beloved musician to serenade patrons with lullaby renditions of five classic Eraserheads hits during a pajama-themed weekend, where comfort and music took center stage.

To set the perfect mood for relaxation, IKEA’s thoughtfully curated selection of sleep-enhancing essentials stepped in. From the VESTMARKA spring mattress to the KLUBBSPORRE ergonomic pillow, this fan-favorite brand is on a mission to ensure everyone wakes up feeling refreshed.

As rock meets rest, here’s everything you need to know about this collaboration.


Performing in Pajamas

Ely Buendia, never one to shy away from once-in-a-lifetime experiences, embraced the twist to the typical shopping experience. “There’s a first time for everything,” he remarked, humorously noting, “Ito yung first time ko tumugtog na may kama dyan, naka-pajama. Ganito pala ang pakiramdam ng Ben & Ben.”

During the event, he serenaded attendees with lullaby renditions of Alapaap, Kailan, Ligaya, Minsan, and With a Smile. He even treated the audience to his new single, Bulaklak sa Buwan, seamlessly blending nostalgia with fresh melodies. While the rock star lulled the crowd with these classic hits, IKEA rolled out exclusive offers on sleep products, reinforcing the idea that proper sleep is essential.

Sleep Sanctuary at Home

As the holiday season draws near, customers can enjoy exclusive offers on sleep products, featuring generous discounts throughout the store. Highlighted items include the VESTMARKA spring mattress, renowned for its exceptional comfort and support, along with the KLUBBSPORRE ergonomic pillow, thoughtfully crafted to accommodate both side and back sleepers.

To foster a serene sleep environment, the FÖRNUFTIG air purifier ensures pristine air quality, while the MAJGULL black-out curtains effectively block out unwanted disturbances. For those seeking multifunctional solutions, the MALM storage bed combines practicality with organization, and the SYMFONISK picture frame with a Sonos Wi-Fi speaker seamlessly blends high-quality sound with elegant design.

“We believe good sleep is essential to a healthier, happier life,” said Daniel Rivero, Store Manager at IKEA Pasay City. The event wasn’t just a slumber weekend; it showcased practical, affordable solutions to enhance comfort for Filipinos. With lullabies, legends, and innovative products, IKEA ensures that everyone can create the perfect sleep sanctuary at home.

To learn more about these offerings, visit IKEA Pasay City or explore www.IKEA.ph.