For many Filipinos, the holidays are built around familiar pleasures: meals that last longer than planned, background music that turns into karaoke, and gatherings that feel more like reunions than events. It’s a season shaped by shared moments, where food and music naturally bring people together.
Wendy’s Philippines tapped into that same holiday energy with its “Gotta Be Bolder, Gotta Be Wendy’s” anniversary celebration, held on November 26 at its Doña Soledad branch in Parañaque. The gathering brought together celebrities, content creators, and foodies, offering both Wendy’s signature favorites and a lineup of seasonal items created with Filipino tastes in mind.
Holiday Collection Hits All the Right Notes
At the heart of the celebration was Wendy’s Holiday Collection, a seasonal lineup that plays with flavors Filipinos already know and love while adding the brand’s signature boldness. Instead of reinventing the wheel, the collection leans into comfort, indulgence, and balance, all staples of Filipino holiday eating.
The Putobumbong Frosty brought a fun twist to a classic, turning the familiar holiday dessert into a creamy Frosty that felt instantly nostalgic yet new. The Extreme Cheese Baconator, on the other hand, went all in on indulgence, piling on extra cheese and bacon for those who like their holiday flavors rich.
To round things out, the Peach Mango Iced Tea offered a light, tropical break from the heavier bites, while the Holiday Salad made its return for diners looking for something familiar and on the lighter side amid the seasonal spread.
Together, the Holiday Collection shows how Wendy’s adapts its global favorites to local tastes, giving Filipinos more ways to enjoy the season through flavors that feel easy, festive, and familiar.
Community, Culture, and Celebrities
Beyond the food, the celebration was a nod to Filipino culture and the people who bring it to life. Guests included Miss Wendy’s 2025 Winwyn Marquez, athlete and content creator Aira Lopez, wellness educator Jo Sebastian, and popular food creators from Support Local MNL and Just Got Fed. Their presence reflected how holiday moments in the Philippines now extend beyond dining into social media, entertainment, and shared experiences.
Hands-on activities like the Ultimate Burger Challenge and photo-ready installations made the event feel participatory, and Wendy’s showed that fast food could be a space for creativity, connection, and bold, memorable flavors.
As the holidays settle into January, Wendy’s reminds fans that celebration does not end with the lights coming down. It lives on through bold flavors, shared moments, and meals worth lingering over. Whether you are indulging in the Extreme Cheese Baconator, sipping on a Putobumbong Frosty, or sharing laughs over the Holiday Salad, the festive spirit still hits differently at Wendy’s.
There is still time to make it count. Check out Wendy’s Holiday Collection and make the most of the season’s final bites.Last chance to try: Wendy’s Holiday Collection is available only until January 31. Catch it while you can across all platforms, including Facebook, Instagram, and the Wendy’s website.