This article is a collaboration with IQOS.

This is a paid content article aimed at adult smokers.

The launch of Stay Curious on November 19, 2024, held at the Marriott Grand Ballroom, was a remarkable celebration of creativity, self-expression, and the unyielding power of curiosity. Hosted by IQOS Philippines, the event ushered in the brand’s latest campaign with a curated experience designed for curious, legal-age nicotine users seeking new pleasures. Transforming the space into an immersive playground, IQOS invited guests to explore a world where art, music, and new experiences intersected. It was an exploration into how curiosity can lead to richer, more rewarding experiences.

The evening was defined by the presence of the IQOS Curiosity Setters — visionaries from various fields who embodied the campaign’s core values of creativity, fearlessness, originality, and innovation. Each Curiosity Setter infused the night with their distinct influence, designing immersive spaces that left a lasting impression.

Let’s take a closer look at the powerful moments created by these dynamic creators.

Breaking Fashion Boundaries

Fashion took center stage at the Fashion Curiosity Street, where guests were encouraged to embrace their inner models and redefine trends. Bold, futuristic designs and innovative use of materials, challenges conventional fashion norms, particularly with a focus on genderless clothing. 

For the fashion collaborator, staying curious means constantly pushing the boundaries of design on both local and global stages. The Fashion Curiosity Street became a dynamic space for attendees to engage with fashion in its most inclusive, boundary-defying form, inspiring them to rethink their approach to style and embrace the unexpected.

A Culinary Adventure

Culinary exploration reached new heights with an innovative take on modern Filipino and European cuisine. At the Culinary Curiosity Station, guests experienced an array of dishes that highlighted a mastery of flavor, technique, and commitment to sustainability through the use of local ingredients.  

The culinary collaborator’s minimalist and experimental approach to cooking invited attendees to see food as an art form, where each bite sparked curiosity and offered a deeper understanding of the ingredients and stories behind every dish.  

The Sound of Innovation

Guests were immersed in an unforgettable experience with a genre-blending set that seamlessly merges electronic, punk, and rock elements, creating a distinct sound that evolves alongside the ever-changing nightlife scene. The DJ’s ability to read and adapt to any crowd exemplifies the power of curiosity, as he continuously pushes the boundaries of music. The electrifying performance embodied the spirit of exploration, illustrating how curiosity in music sparks innovation. 

Mark Nicdao: The Art of Self-Expression

Guests experienced a world of creative exploration at the Curiosity Studio. The collaborator’s fearless experimentation across mediums— from photography to painting — that truly embodied the spirit of “Stay Curious.”

At the studio, guests were encouraged to break free from conventional norms and express their own creative visions. It was an immersive experience that highlighted the power of embracing individuality, urging attendees to move beyond surface-level perceptions and discover innovative ways to channel their own artistic expression. 

A Sip of Surprising Pleasures

At the Curiosity Bar, guests were treated to an explosion of flavor with each expertly crafted cocktail. Renowned for an innovative approach to mixology, the collaborator’s creations perfectly embodied the “Stay Curious” campaign, offering a chance to discover new flavors and drink experiences.  

Each cocktail told a different story, leaving a lasting impression that stayed long after the last sip — an experience that encouraged everyone to explore the world of mixology and embrace the sip of surprising pleasures. 

NOTE: We do not advocate overconsumption or abuse of alcohol. This is not intended for promoting alcohol abuse, binge drinking, or any other forms of abuse

Rocking the Night Away

No event would be complete without live music, and Sandwich, one of the Philippines’ most iconic rock bands, brought the house down with their high-energy performance. Combining rock, punk, and electronic influences, Sandwich’s music has always been about pushing boundaries while staying true to their signature sound.

At the Stay Curious event, their electrifying performance perfectly captured the night’s theme, reminding everyone that curiosity and creativity have no limits.

Stay Curious with IQOS

The “Stay Curious” campaign is a testament to IQOS’ commitment to offering adult smokers a better alternative to conventional cigarettes. IQOS provides an innovative, satisfying experience that delivers real tobacco taste without the ash or lingering smoke smell. The campaign serves as an invitation to embrace curiosity in all aspects of life, from the products we use to the experiences we seek. It’s a celebration of innovation and discovery. 

To learn more visit www.IQOS.com.

Important Information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.