When music’s biggest weekend hit Los Angeles, Sabrina Carpenter brought her signature energy to the city’s nightlife with a cocktail: the Johnnie Walker Black Label Go Go Highball. Part of her ongoing partnership with the world’s number one Scotch whisky brand, the drink became the weekend’s must-have accessory, serving as both a toast and a vibe.
Johnnie Walker leaned into Carpenter’s sparkling style, filling the city with music, glamour, and pop culture at every turn, from sky-high projections to intimate invitation-only parties.
The Signature Serve of the Weekend
Inspired by a track from Carpenter’s latest album, the cocktail blends playfulness and elegance in a way that mirrors her artistry. Cherry-themed décor, floral accents, and whimsical touches transformed Max and Helen’s on Larchmont Boulevard into a fantasyland, perfectly framing the drink’s debut.
“It is the perfect celebration of our partnership with Sabrina: raising a Go Go Highball to her progress and incredible milestones as an artist,” says John Williams, Global Head of Whiskey at Diageo. “Together, we are reshaping the whisky experience and celebrating music at its most vibrant.”
Throughout the weekend, the cocktail’s presence extended beyond one location. As the exclusive spirits partner of the city’s top pre- and post-award events, Johnnie Walker ensured that the Go Go Highball was the toast of industry insiders, nominees, and winners alike. It was not just a drink. It was a marker of cultural relevance, a way to sip through the glamour of music’s most high-profile weekend.
Pop Culture Meets Craft
Beyond flavor, Johnnie Walker and Carpenter made the weekend tactile. Guests received bespoke crystal-embellished Highball clutch bags as keepsakes, blending performance with collectibility. The weekend’s events were not just about celebrating music. They were about celebrating the intersection of craft, creativity, and personality, echoing the forward-thinking energy Carpenter brings to her music.
For the broader public, the Go Go Highball is accessible at select Los Angeles bars, including Melrose Umbrella, Roger Room, and Hotel Figueroa. For a limited time, fans can experience the same cocktail that captured the city’s music elite, proving that pop culture and craft whisky can coexist in every sip.
Raise a Glass
Carpenter’s collaboration with Johnnie Walker began in 2025 ahead of her Short n’ Sweet tour, and this weekend marks a significant evolution. The partnership extends beyond endorsement. It is a co-creation that bridges music, style, and lifestyle. Carpenter’s energy informs every element of the Go Go Highball, while Johnnie Walker’s legacy provides the platform for her expression.
“It is exciting to continue bringing a vibrant energy to the whisky experience,” Williams adds. “By partnering with artists like Sabrina, we are telling unique stories of progress and reshaping how people enjoy Johnnie Walker Black Label, from stadiums to nightlife to home celebrations.”
Whether you are at an awards after-party or curating your own weekend soundtrack at home, the Johnnie Walker Black Label Go Go Highball offers a way to toast progress, creativity, and music’s biggest moments. Follow @JohnnieWalker and @JohnnieWalkerUS for updates, and wherever you celebrate, enjoy responsibly.