On a midweek evening at Nokal Manila, the beat dropped — and with it, the walls between style, music, and identity. Love, Chuck Live!, Converse Philippines’ latest celebration of its global campaign, was a pulse check on the cultural heartbeat of Filipino youth, and a love letter to self-expression in all its sonic and sartorial forms.
As the campaign’s message rippled through the night — “when someone laces up a pair of Chuck Taylors, they’re tapping into a collective memory” — it became clear that this wasn’t about nostalgia alone. Love, Chuck is about what happens when classics are reimagined by the hands (and voices) of today’s most fearless creatives.
Juan Karlos, From Sole to Soul
All eyes were on juan karlos as he debuted the music video for “Time Machine,” a track as emotionally charged as the live performance that followed. Known for his introspective songwriting and genre-defying sound, his presence captured the heart of the campaign — an invitation to create boldly, without fear.
“Time Machine” itself feels like a sonic parallel to Love, Chuck, honoring the past while charging headfirst into the future. Just like the Chuck Taylor silhouette — worn, reimagined, and made personal by each generation — juan karlos brings a fresh imprint to a timeless legacy.
Sunkissed Lola, Kreme Soda, and Allen & Elle Bring the Energy
While juan karlos lit the emotional fuse, the rest of the night’s lineup brought the fireworks. Kreme Soda kicked things off with their signature blend of grit and groove, electrifying the crowd with a performance of “City Doesn’t Love You.” Sunkissed Lola, riding high on their recent chart success, turned the venue into a chorus of feels with their breakout hit “Pasilyo.”
Rounding out the roster was indie-soul duo Allen & Elle, whose honeyed vocals and stripped-back arrangements offered a tender counterpoint to the evening’s high-energy peaks. Together, the artists formed a sonic mosaic of modern OPM — diverse, daring, and deeply personal.
Stepping Up: The Chuck Taylor’s Bold New Chapter
While the music moved the crowd, another star made its debut: the Chuck Taylor All Star Double Stack. Elevated — literally and stylistically — this refreshed silhouette stood as a metaphor for the new wave of Filipino creatives. Equipped with CX foam for comfort and traction lugs for all-terrain versatility, the sneaker made a clear statement: heritage doesn’t have to mean holding back.
Interactive stations encouraged guests to customize their pairs with enamel pins and charms, turning the classic canvas into personal archives of meaning.
The Culture Behind Love, Chuck
At its core, Love, Chuck isn’t about selling shoes; it’s about spotlighting the stories that wear them. By anchoring the campaign in a live experience rooted in Filipino music and creativity, Converse not only celebrated its legacy — it passed the mic to the next generation.
This is a movement that champions authenticity, encourages fearless self-expression, and acknowledges how culture is shaped by those brave enough to stand out. Through artists like juan karlos, Sunkissed Lola, and Kreme Soda, the campaign reflects a vibrant Filipino identity that is as diverse as the Chuck Taylor itself.