The Filipino Music Awards 2025 reflected the evolving landscape of OPM, bringing together artists, industry figures, and fans at the SM Mall of Asia Arena on October 21. The night celebrated the music defining the Filipino sound today, while spotlighting the performers and creators who keep it moving forward. Amid performances and award moments, Levi’s presence felt less like a promotion and more like participation in a larger cultural conversation — a recognition of the interplay between music, identity, and style.
Levi’s has cultivated this relationship over time. In 2023, the brand marked the 150th anniversary of its iconic 501® jeans by collaborating with Filipino artists and designers to reinterpret its heritage through local creative lenses. Earlier this year, Levi’s partnered with 88rising for the “Road to FAM” music series, spotlighting emerging Southeast Asian talent including Zack Tabudlo. These initiatives positioned Levi’s not just as a fashion label, but as a brand that supports the creative ecosystem surrounding music.
Red Carpet Storytelling
The FMAs red carpet was an extension of the night’s cultural celebration. Artists and creatives including Alex Bruce, BJ Pascual, Jason Dhakal, Suyen Mendoza, Zae, and Angela Ken arrived in denim outfits, ranging from classic 501® jeans to tailored jackets. The styling highlighted individual expression while nodding to Levi’s longstanding role in music and youth culture. Many of the reimagined Levi’s looks were designed in collaboration with Romeo Padilla (@synopsiiis), adding a fresh creative lens to the brand’s heritage pieces. The red carpet became a space where fashion, artistry, and identity intersected, with Levi’s serving as a quiet collaborator in the visual storytelling of OPM’s brightest talents.
Supporting the Music
On stage, Levi’s presented Ely Buendia’s performance of “Kandarapa,” a moment that reaffirmed his influence on Filipino rock and underscored the night’s commitment to celebrating artistic legacy alongside contemporary voices. Levi’s involvement extended beyond the role of presenter, contributing to the framing and visibility of the performance. The collaboration emphasized how brands can participate in cultural moments without overshadowing the artistry at their core, reinforcing Levi’s position as a consistent ally of Filipino music.
At the Intersection of Culture and Music
The Filipino Music Awards 2025 illustrated how style and music move in parallel, and how brands with cultural roots can amplify rather than dominate these experiences. Levi’s participation highlighted the ongoing conversation between fashion and music in the Philippines, demonstrating that engagement with the creative community goes beyond campaigns or partnerships. By supporting performances, attending to cultural moments, and fostering visibility for artists, Levi’s continues to affirm its place within the Filipino music ecosystem.
Discover Levi’s newest collections at Levi’s boutique stores nationwide and on levi.com.ph.