The Filipino Music Awards 2025 proved once again that OPM continues to thrive at the intersection of culture, community, and creativity. Held at the SM Mall of Asia Arena on October 21, the event brought together artists, industry figures, and fans for a night celebrating the music shaping the Filipino sound today. Amid performances, awards, and red carpet moments, KFC Philippines made its presence felt, not only as a brand, but as a long-standing supporter of the local music scene.
For years, KFC Philippines has leaned into the harmony between music and culture. In 2024, the brand announced Juan Karlos, Zack Tabudlo, and Adie as its newest ambassadors, aligning with the launch of the Choose & Match menu. Earlier this year, the collaboration deepened with the release of “KFC: Nothing Comes Close,” an anthem pairing the brand’s signature flavor with the creativity of OPM’s rising stars. At the 2025 FMAs, this ongoing support translated into a multi-layered presence that spanned live performance, fan engagement, and interactive experiences.
Making Moments with KFC
KFC’s presence at the FMAs went beyond visibility and became an active part of the night’s creative rhythm. At the booth, fans received exclusive merch and prizes while the pre-show Finger Lickin’ Cam captured candid moments and playful interactions from arriving guests, turning audience engagement into part of the storytelling.
On stage, KFC presented Apl de Ap’s debut of his unreleased single “Wind It!” with FANA and Illest Morena, positioning the brand as a collaborator in bringing new music directly to audiences. Its involvement extended to moments that shaped the atmosphere of the event, from energizing the crowd to celebrating artists’ expressions. Through these activations, KFC became part of a network that amplifies artistry, connecting fans, performers, and cultural moments in ways that extend beyond conventional event participation.
Celebrating OPM, Every Step of the Way
KFC Philippines demonstrates how brand activations can celebrate culture while keeping artistry at the center. By combining live experiences, digital storytelling, and music, the brand highlights meaningful ways to support OPM.
Fans can engage with KFC’s latest offerings, exclusive merchandise, and digital content inspired by these musical collaborations at outlets nationwide or online. The Filipino Music Awards 2025 showed how music and culture thrive when brands and artists collaborate toward a shared goal: honoring creativity and connection.