It’s easy to end on a high note and bow out while you’re ahead. But not for Urbandub, who molded the early 2000s Filipino sound, and whose return to the stage still packs the same raw energy. And not to Marina Summers, whose rise from local drag shows to Drag Race: UK vs the World is just the beginning of her global takeover.
For these greats, greatness has no final destination — it riffs, remixes, and keeps moving forward, just like Johnnie Walker, the number one whisky. For over two centuries, the “Keep Walking” tagline hasn’t just endured, it’s made Johnnie Walker whisky the drink of choice for legends who continue to push boundaries.
Now, with its G.O.A.T. (Greatest of All Time) campaign, Johnnie Walker turns up the volume with six icons from across music, comedy, drag, dance, and fashion — still forging ahead and proving that true excellence is defined in motion.
G.O.A.T.s in Motion
If greatness has a name (or a few), Johnnie Walker called the right ones: Netflix-featured stand-up comedian Red Ollero, award-winning dancers Angelica and MJ Arda, globally-acclaimed fashion stylist Liz Uy, international drag superstar Marina Summers, and of course, indie-rock pioneers Urbandub, who, from Cebu’s underground scene, forged a sound that redefined OPM.
Merell Beltran, Diageo Marketing Manager for Culture and Advocacy, reveals that, “We (Johnnie Walker Philippines) meticulously selected these G.O.A.T icons not only to highlight their remarkable talents, but because they embody the same commitment and passion for their craft that reflect the same spirit of Johnnie Walker.”
While already icons of their respective mediums, each featured artist continues to innovate and move forward, capturing the campaign’s relentless drive for creativity, greatness, and reinvention. The message is clear: they’re not done yet.
Greatness, Live
Bringing its campaign to life, Johnnie Walker took over bars across Metro Manila for G.O.A.T. Fridays. A series of genre-spanning events in collaboration with the G.O.A.T.s, it brought greatness and the bold flavors of Johnnie Walker whisky even closer to Filipinos.
Each night hit a different note, with the same impact — from a high-octane live set by Urbandub, to a night of laugh-out-loud comedy with Ollero, to a drag performance extravaganza led by Drag Race alumna Summers. The series also featured an electrifying evening of dance with the kinetic Arda siblings, a show where movement, music, and the world’s best whisky combined to create unforgettable memories.
Finally, in a grand finale that tore down the walls between style and spirits, fashion icon Uy debuted runway looks inspired by Johnnie Walker cocktails crafted by the G.O.A.T.s themselves.
The result? A multi-week tour that blurred the lines between nightlife and campaign, proving that the best brand stories live in motion, with good music and a glass of Johnnie Walker whisky in hand.
Always Walking, Always Trailblazing
At its core, the G.O.A.T. campaign isn’t just about securing your legacy; it’s about what you do after. For G.O.A.T.s Urbandub, Marina Summers, Angelica and MJ Arda, Red Ollero, and Liz Uy, greatness has no finish line — it’s still being built with each relentless stride. And with every boundary broken, stage claimed, punchline landed, and style reinvented, it’s always Johnnie Walker at their side, walking with those who dare to keep moving forward.
Always walking, always trailblazing — that makes Johnnie Walker the G.O.A.T. of whisky.