On the golden shores of San Juan, La Union, where crashing waves met sun-drenched days and pulsing nightlife, singer-songwriter Jason Dhakal brought his signature soul to the Zyn Summer Social, serenading the crowd with a heartfelt performance of “Para Sa Akin” as the sky burned orange over Taaw Beach Club. As the weekend’s headliner, it was only fitting that the rising R&B artist set the stage for a broader celebration — the growing presence of Zyn in the Philippines.
Since its launch in 2023, the nicotine pouch brand has become a go-to for legal-age users seeking a tobacco-free alternative that aligns with convenience-driven lifestyles. Unlike traditional cigarettes or vapes, Zyn involves no combustion, no smoke, and no tobacco — making it as much about personal choice as it is about convenience. That ethos was on full display throughout the La Union Labor Day weekend, where Zyn blended music, culture, and conscious living into one seamless expression of what mindful leisure looks like today.
A Smoke-Free Summer
The three-day experience brought guests from the city to Patio by Balai Norte, where the stress of city living gave way to coastal calm. From brunches at Fat Wave to reimagined Filipino classics by chefs EJ Lagman and Reeza Villan, Zyn turned the weekend into a multisensory celebration.
“Zyn is committed to providing alternatives for legal-age nicotine users as we start the summer,” shared Donica Pile, Brand Manager for Zyn at PMFTC Inc., who also noted the brand’s recent expansion into Cebu, Sta. Rosa, and Davao, now reaching over 1,500 stores nationwide.
The New Language of Leisure
Jason Dhakal’s melodies provided the perfect soundtrack for a weekend that reflected a new way of defining wellness and personal freedom. As lifestyle conversations find new meaning, products like Zyn are redefining what a smoke-free experience can look like.
Against the laid-back backdrop of La Union, Zyn’s presence emphasized science-backed alternatives that support harm reduction without compromising enjoyment. With more Filipinos seeking options that align with their routines, Zyn continues to expand its footprint.
Available in over 1,500 stores nationwide, flavors like Dark Purple, Fresh Breeze, and Espresso offer a discreet, smoke-free way to enjoy nicotine on your own terms. Learn more and find your flavor at zyn.com.ph.
GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.