Why stop at one day? Jameson Irish Whiskey is taking over March, transforming every moment into a month-long invitation to soak in great times. With smooth, triple-distilled whiskey in hand, every occasion becomes a reason to raise a glass. While St. Patrick’s Day may not be an official holiday in the Philippines, its undeniable presence in pop culture—through parades, festivities, and a universal love for great whiskey—has made it a worldwide favorite. From Dublin to Manila, where gatherings thrive on good company and great drinks, the message remains the same: March is for celebrations that don’t end when the night does.
Bringing the spirit of St. Patrick’s Day to life, Jameson teams up with the sensational seven-piece band Lola Amour. Famed for their infectious energy and deep connection with fans, the band dives in with smooth tunes, feel-good rhythms, and a whole lot of heart—turning moments into memories through music and shared experiences. Together, they show that tradition and a good time can totally go hand in hand.
Each year, Jameson raises the bar, and this time, they’re back with our kind of St. Patrick’s celebration—bigger, better, and smoother than ever. Taking over Poblacion the Jameson way, the highly anticipated event at Ugly Duck is set to be a night to remember. With electrifying performances, immersive experiences, and Jameson cocktails crafted for the occasion, you might have thought last year was a good time—but just wait until you see what’s in store.
Rooted in Connection and Camaraderie
At the center of this collaboration is a special (and surprise) live performance by Lola Amour, one of the country’s most in-demand funk-pop bands. Taking the stage, the group delivers a 30-minute set featuring their biggest hits, including “Umiinit,” “Pwede Ba,” “Namimiss Ko Na,” “Fallen,” and—no Lola Amour setlist would be complete without it—“Raining in Manila.” With hit after hit and a debut album that’s got everyone hooked, Lola Amour continues to prove they’re the band to watch—and the band to party with—making this a milestone event to remember for fans in attendance.
But the night doesn’t end with the music. Staying true to Jameson’s legacy of connection and camaraderie, Lola Amour steps offstage and into the crowd, sharing stories, raising glasses, and embodying the essence of St. Patrick’s Day—good times with friends, great music, and the smooth taste of Jameson Irish Whiskey.
A Toast to Good Times
Some say whiskey is meant to be sipped slowly. We say it’s best enjoyed with great music, good friends, and a night full of energy. And what better way to prove it than with a celebration like this? Fresh off their electrifying set, Lola Amour keeps the party going, turning the crowd into part of the experience. Fans are singing, dancing, and raising their glasses—all for the love of music, good company, and the unmistakable smoothness of Jameson.
For those who couldn’t make it, Billboard Philippines Scenes is there to capture every moment—from the first note to the final toast. Then, an exclusive Billboard Philippines Soundwave episode powered by Jameson will bring Lola Amour’s live performance to audiences everywhere, proving once again why they remain one of the most compelling acts in the country today.
To music that gets you singing, nights that turn into stories, and whiskey that’s always smooth, here’s to Jameson and the good times still to come!