IQOS has formally introduced its latest device, the ILUMA i, to the Philippine market, building on the success of prior models such as the IQOS 3 DUO and campaigns like Forever Curious. The launch emphasized the brand’s commitment to precision, user-focused design, and innovation within a rapidly evolving market for smoke-free alternatives.
The launch featured curated live performances that created a rhythm reflecting the device’s precision-focused design. Framing the ILUMA i within this experiential context, IQOS positioned the device as more than a functional tool; it served as a cultural touchpoint, reinforcing the brand’s approach of engaging communities while promoting a modern, smoke-free lifestyle.
Soundtracking the IQOS ILUMA i Launch
The night opened with a collaborative DJ set from Patty Tiu, Chelsea Yu, and Sax Diva PH, establishing a dynamic tempo that mirrored the launch’s precision-driven focus.
The evening then transitioned into a two-part DJ lineup. Siangyoo opened the afterparty, setting a lively tone, before local DJs Marc Marasigan and Katsy Lee closed the night, ensuring the rhythm and energy lingered well past the formal program. The musical curation reinforced the narrative of technology and culture moving in sync, creating an experience that felt immersive and distinctly Filipino.
A Device in Sync
Beyond the performances, the IQOS ILUMA i commanded attention as a device built for intentional pacing and adaptability. Features such as Pause Mode, which lets users temporarily halt and resume a session, and FlexPuff, which adjusts to individual draw patterns, demonstrate a design focused on control and flexibility. FlexBattery supports multiple consecutive sessions, while the touchscreen interface provides real-time updates on session length, remaining uses, and pre-heating status.
These innovations position the IQOS ILUMA i as an extension of the user’s rhythm. Whether taking a moment to savor a song during a late-night playlist or moving through a busy day, the device adapts seamlessly to individual habits. IQOS continues to shape the adult nicotine experience by balancing technological precision with a user-focused approach that complements the modern, smoke-free lifestyle.
On Flow and Focus
The IQOS ILUMA i is crafted for adults seeking more control over their nicotine experience, turning everyday moments into deliberate, intentional pauses. Whether taking a beat between songs on a late-night playlist or carving out a moment in a busy day, the device fits naturally into the rhythm of modern life without the smoke or ash of traditional cigarettes. While it still contains nicotine and is not risk-free, the IQOS ILUMA i offers a cleaner, more flexible alternative for those ready to explore a contemporary, smoke-free approach to adult nicotine use.
For more information, visit IQOS.com or follow @iqos.phl on Instagram and @ph.iqos on Facebook.
This product is not risk-free and contains nicotine, which is addictive. Only for adults who would otherwise smoke or use nicotine products.