IQOS ILUMA i REMIX Limited Edition Brings Music-Inspired Style

Music has long shaped how people experience and interpret culture, with artists continually reworking familiar sounds, influences, and ideas into new forms. A familiar melody can take on a different character, while distinct influences can converge to create something entirely new.

That idea of reinvention comes into focus with the IQOS ILUMA i REMIX Limited Edition, the latest addition to the IQOS ILUMA i line. Inspired by music and the evolving aesthetics surrounding it, the limited-edition device brings a more expressive visual identity to the IQOS ILUMA i through its dynamic, iridescent design.

A Design Inspired by the Art of the Remix

IQOS ILUMA i REMIX the heart of the new design is its iridescent finish and fluid color transitions, creating an effect that shifts as it catches the light. Colors fade, merge, and reappear across the device, reflecting the way influences, styles, and aesthetics can be continuously reinterpreted.

The concept mirrors the idea of a remix: taking something recognizable and giving it a new expression. For IQOS, that translates into a design that feels dynamic and contemporary while reflecting the individuality of its legal-age nicotine users.

The new limited edition builds on the IQOS ILUMA i, which Philip Morris International describes as its most advanced heat-not-burn product. The device represents years of scientific development and user-focused innovation, with an experience designed around the preferences of adult consumers.

This latest release also reflects IQOS’ broader focus on evolution. With more than 35 million users worldwide, most of whom have switched away from cigarettes, the brand continues to develop smoke-free alternatives for legal-age nicotine users who are looking for options beyond conventional cigarettes.

“At IQOS, curiosity is our driving force and part of our DNA. It pushes us to constantly innovate and elevate the consumer experience to keep advancing our vision of a smoke-free future,” said Vickna Tharmalingam, Senior Director for Smoke-Free Products at PMFTC, the Philippine affiliate of Philip Morris International.