Inside the Party: Jack Glass of Bag Raiders Headline Curious X at Revel
Headlined by global electronic act Bag Raiders, the IQOS Curious X event at Revel was a bold expression of the brand’s “Forever Curious” campaign.
The IQOS Curious X event on June 18 at Revel offered a fresh perspective on Manila’s nightlife, providing a bold and immersive expression of what it means to be Forever Curious. More than a one-night party, it signaled the start of a wider push to bring legal-age nicotine users together through music-driven experiences and cultural exchange.
This ethos of curiosity was perfectly embodied by the night’s headliner, Jack Glass of the global electronic act Bag Raiders. His high-energy set created a celebratory tone that pulsed through the venue. Delivering the duo’s signature blend of infectious dance-pop and indie-electronic anthems, Glass provided the perfect soundtrack for a night dedicated to exploration.
Here’s what went down inside the party.
A Platform for Cultural Transformation
Curated by IQOS as part of its global “Forever Curious” campaign, The initiative is a testament to the brand’s commitment to a smoke-free future. It also mirrors how club culture itself constantly evolves, embracing new communities to push boundaries.
By hosting curated events like Curious X, IQOS positions itself as a dynamic platform for transformation This creates a tangible space for experimentation and discovery, reflecting the brand’s belief that curiosity is the catalyst for progress.
The commitment to rewarding curiosity was on full display throughout the night. One of the evening’s highlights was the announcement that three lucky IQOS Club members were awarded an exclusive trip to Milan. This prize was a tangible representation of the brand’s promise, reinforcing its dedication to extraordinary experiences. Amidst the immersive moments and surprises at every turn, this gesture solidified the brand’s message and underscored its commitment to rewarding its community.
From the first beat dropped by the Bag Raiders to the final surprise, IQOS Curious X proved that some events are more than the sum of their parts. With immersive elements, an exclusive guest list, and a soundtrack that defined the night, it left no doubt that there’s no party like an IQOS party.