Coke Studio Season 10 Celebrates the Fandoms Behind OPM

Think about the last song you fell in love with. Chances are, someone introduced you to it first. Maybe it was a SpotifySpotifyA digital music, podcast, and audiobook streaming platform that lets users listen to millions of tracks and shows on demand across multiple devices.Go to Spotify Glossary link dropped in a group chat, a song playing from a friend’s phone, or a simple, “You have to hear this.” Much like passing around a bottle of Coke at the table, music has a way of moving between people.

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Coke Studio Season 10’s “Dinig ang Pinas” builds on these everyday moments, celebrating the fans who help take OPMOPMShort for Original Pilipino Music, the body of songs created by Filipino artists, spanning genres from ballads and rock to hip-hop and pop. OPM expresses Filipino identity and heritage, andGo to OPM Glossary further by sharing the tracks they have on repeat. Beyond streaming, every recommendation gives a song another chance to be heard, and every new listener has the potential to become the person who passes it on next.

THE FANS BEHIND THE MUSIC

You can see that spirit in the artists featured in Coke Studio Season 10. Ben&Ben’s “Baybayin,” KZ Tandingan’s “Bugsay,” and Al James’ “Ride Slow” each offer a different take on Filipino music, but their reach depends on the people who press play, share the tracks, and bring their music into their own circles. For some fans, a first listen to Al James might have opened the door to Pinoy hip-hopHip-HopA cultural movement and music genre that began in the Bronx in the 1970s, built on rapping, DJing, beatmaking, and sampling. Hip-hop has a strong Filipino scene, with artists writingGo to Hip-Hop Glossary; for others, KZ Tandingan or Ben&Ben might have become an entry point to a different corner of OPM.

Their stories with Coke Studio go back further, too. Ben&Ben first appeared in Season 2 with Sam Concepcion for “Balik-Balikan,” while KZ Tandingan worked with Apl.de.Ap on “Homecoming.” Al James later teamed up with Lola Amour for “Sundan Mo Ko” in Season 3. Since then, all three have grown into artists capable of filling bigger rooms and reaching wider audiences, bringing with them the people who discovered their music along the way.

Looking back at where they started makes one thing clear: platforms like Coke Studio can create spaces for Filipino artists to collaborate, experiment, and reach new audiences, but it is the fans who give those moments a life beyond the stage.

WHICH SONG WILL YOU PASS ON?

Now it’s your turn. Which Coke Studio Season 10 track has stayed with you enough to pass along? Cast your vote, then share the song with someone who needs to hear it next.