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Manila’s Maybank Performing Arts Theater filled with industry leaders, artists, and fans as Billboard Philippines Women in Music returned to honor the voices defining OPM today. The 2026 edition shifted its lens squarely onto the artists, tracing a throughline from icons to emerging acts who continue to expand the sound and reach of Filipino music.
Within that landscape, IQOS and ZYN carved out a distinct presence. Known globally for its commitment to innovation and smoke-free alternatives, the brand’s participation at this year’s ceremony reflected a broader alignment with forward-thinking communities and evolving lifestyles.
Elevating Emerging Talent
A defining moment came with the Rising Star Award, presented to G22. The segment spotlighted a trio that has steadily carved out space within the P-pop landscape through a mix of sharp performance, vocal power, and a distinct point of view. Often associated with themes of confidence and self-assurance, the group continues to build a following drawn to both their sound and message.
Their set, which included “Pa-Pa-Pa-Palaban” and “Boomerang,” carried that throughline into the live stage. Both tracks landed as fitting extensions of the night’s tone, tapping into the spirit of Women’s Month with messages centered on resilience, independence, and self-definition. The performance underscored the energy of a new generation, confident, globally aware, and rooted in local identity.
IQOS and ZYN carried a clear throughline of consistently positioning itself around progress and transformation, values that mirror the trajectory of rising artists who are reshaping OPM in real time.
A Curated Experience Beyond the Stage
IQOS and ZYN extended its presence beyond the awards segment through exclusive giveaways offered to legal age nicotine users present in the event. These curated items added a layer of interaction to the evening, creating moments that bridged the onstage program with the audience experience.
The giveaways reflected IQOS and ZYN’s approach to engagement, focused on education and discovery of smoke-free alternatives. In a setting that celebrated artistry and individuality, these details contributed to the atmosphere of the night, reinforcing the idea that innovation can exist both onstage and within the audience’s own experience.
Innovation Meets Cultural Momentum
Billboard Philippines Women in Music continues to evolve as a platform that tracks where OPM is heading. From performances by Ena Mori to honors given to industry mainstays such as Regine Velasquez-Alcasid, the night reflected a wide spectrum of influence and artistry.
IQOS found its place in that environment through a shared sense of curiosity. Grounded in research and technological advancement, the brand connects with a generation drawn to discovery, progress, and new ways of experiencing the world. Its presence at Women in Music 2026 echoed a mindset of staying Forever Curious, open to emerging sounds, perspectives, and creative directions that continue to shape culture.
ZYN complemented that energy by creating space for moments that feel uninterrupted. In between performances and conversations, it offered a pause that allowed guests to stay present, take in the music, and engage with the night on their own terms.
Curious to explore more? Visit IQOS.com or follow IQOS at @iqos.phl on Instagram and IQOS Philippines on Facebook.
Enjoy summer your way with uninterrupted moments. Learn more at ZYN.com or follow @zyn.phl on Facebook and Instagram.
Government Warning: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by nonsmokers