Manila’s nightlife is more than a scene — it’s a pulse, a culture, a convergence of stories unfolding in neon-lit streets and hidden speakeasies. Nowhere is this energy more alive than in Poblacion, the preferred district for those seeking something beyond the usual. Here, music thrives alongside avant-garde art, and every corner bar is a potential meeting ground for creatives, night owls, and tastemakers. Whether you’re after craft cocktails, secret parties, or an atmosphere that effortlessly blurs the lines between indulgence and expression, Poblacion remains the epicenter of Manila after dark.

It was only fitting, then, that Z Socials chose White Rabbit in Poblacion as the stage for its first-ever multi-sensory event. Beyond the launch of ZYN’s newest nicotine pouch variants — Espressino, Fresh Breeze, and Dark Purple — the celebration transformed the space into an immersive playground of taste, music, and artistry. From dining experiences to show-stopping performances, Z Socials set a new benchmark for immersive brands, proving that ZYN is more than a nicotine alternative — it’s about crafting moments that linger long after the night ends.

A Three-Floor Sensory Experience  

ZYN Socials transformed White Rabbit into a three-floor experiential space, seamlessly blending Poblacion’s dynamic culture with the distinct identities of ZYN’s newest flavors. Each level embodied a sensory-driven narrative — one that celebrated community, culture, and the evolving ways in which people come together to connect. 

“Collaborating with ZYN Socials allowed us to create something truly memorable—providing them the perfect moment to effectively showcase their new variants here at White Rabbit,” shared Marco Baluyut, President of Quay Concepts. The event not only introduced new products but also reinforced ZYN’s place within the social scene, redefining what a product launch can be.

At Apotheka, Fresh Breeze commanded attention. The Calamansi Caipirinha and Cherry Negroni cocktails set the stage for an electrifying performance by James Reid. His setlist—featuring tracks like “Di Bale,” ”U and I,” and “Pauwi Na” — served as the night’s soundtrack, with his vocals reflecting the cool, revitalizing character of Fresh Breeze.

Ascending to Cheshire, the mood shifted to refined indulgence, mirroring the smooth, roasted profile of Espressino. Guests sipped on espresso cocktails in a setting inspired by mid-century sophistication, while a curated selection of music tributes deepened the experience, evoking the richness and depth of the new variant. This floor embodied a balance of warmth and nostalgia — an environment designed to engage both the palate and the senses.

With the last stop at Ugly Duck, the bold and aromatic Dark Purple came to life through an explosion of energy and artistry. A show-stopping drag performance by Miss Jade So set the tone, highlighting the daring spirit of the flavor. This was followed by a powerful set from Maki, whose emotive renditions of “Namumula” and “Dilaw” resonated deeply with the crowd. With deep basslines, moody lighting, and a community that embraced every beat, the space embodied the intensity of ZYN’s boldest variant yet.

A Feast for the Senses

Z Socials delivered more than immersive spaces and electrifying performances; it also offered a carefully curated dining experience, aligned with the distinct flavors of ZYN’s newest products. Three renowned chefs were tasked with interpreting and translating the essence of each flavor into their dishes.

Chef Joyo Panganiban kicked off the culinary journey with a zesty Betel Leaf Kilawin, reflecting the refreshing profile of Fresh Breeze. Chef Atalie Kaye Tan followed with a rich Duck Estopato, capturing the essence of Espressino. To conclude, Chef Sam Javier presented a Barako Flan, embodying the deep, intense flavor of Dark Purple.

More Than a Launch — A New Chapter for ZYN  

ZYN’s expansion with Fresh Breeze, Dark Purple, and Espressino marks a significant leap forward, not only in product innovation but in how brands engage with their audience. GIJS DE BEST, President of PMFTC, Inc., highlighted the brand’s strategic vision, stating, “With these additions to our portfolio, we now offer the widest range of variants in the category, ensuring that every legal-age nicotine user can find their ZYN, choose their path, and fully embrace every moment.”

Through Z Socials, ZYN demonstrated that experiences speak louder than words. The event wasn’t simply about launching new flavors — it was about immersing guests in the world of ZYN, where every sip, every beat, and every moment underscored the brand’s commitment to providing innovative, smoke-free alternatives. As ZYN continues to redefine the landscape, it’s clear this is only the beginning.

Discover #ZYNNicotinePouches and the latest variants — Fresh Breeze, Dark Purple, and Espressino — available in 1.5mg, 3mg, and 6mg nicotine strengths at ZYN.com, IQOS Stores, and major convenience stores in Metro Manila. For more updates on upcoming experiences, follow @ZYN.phl on Instagram.

GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.