A Look Back At The OXGN Block Party Where Music and Streetwear Took Over Makati
If streetwear has a soundtrack, OXGN played it live. At the heart of Makati, the brand launched its bold new Ladies’ Line with a block party that brought together beats, fits, and the city’s creatives in a night of chaos and cocktails.

Streetwear and music have always been cut from the same cloth. From the oversized silhouettes of early hip-hop to the sleek, minimalist fits of modern R&B, what we wear has long reflected what we listen to. More than a fashion statement, it’s an identity stitched into every hoodie and graphic tee. When your favorite rapper name-drops a brand or wears it onstage, that look becomes the next sound.
It’s this exact culture of self-expression that OXGN—the country’s go-to streetwear brand— tapped into with the OXGN Block Party. Set against the backdrop of the lifestyle café Xception, the event brought together the Metro’s style-setters and also featured cocktails, chaos, and an exclusive set from viral hitmaker Denise Julia. From live performances to curated installations, it was a scene where style moved with the music.
True to its name, the OXGN Block Party delivered raw, unfiltered energy. The space transformed into a living moodboard of music and streetwear, with every corner tailored for the culture it serves. Guests — granted exclusive access through OXGN’s in-store and online promos — walked into an activated setup, complete with free-flowing cocktails, street art walls, and interactive corners designed to turn real-time moments into instant content.

The night hit its peak with a charged performance by Denise Julia — her first public appearance of the year. Known for her no-holds-barred lyrics and sultry sound, she brought the brand’s rebellious spirit to life, performing tracks like “BAD” and “Twin Flames” that echoed the same attitude as the new collection: bold, boundary-pushing, and unapologetically loud.

That message carried over into the launch of OXGN’s redefined Ladies’ Line, now entering a bold new chapter that embraces femininity without sacrificing edge. More provocative, more experimental, and unapologetically designed for the urban woman, the Summer Collection leaned into self-expression with body-skimming crop tops, oversized shirts, and statement sets — wardrobe staples for the girl who moves through the city with main character energy and a playlist to match.
The Streetwear Playground installation brought this vision to life, offering an all-expense-paid shopping trip where guests could style, experiment, and take home pieces that reflected their personality.

In an age where fashion drops can feel fleeting and online-first, the OXGN Block Party reminded us of the power of IRL energy. By integrating performance, fashion, and interactivity in one space, OXGN revived a moment where the beat doesn’t drop until the fit is right, and the fit doesn’t hit unless the soundtrack’s on loop.
As a brand focused on making streetwear culture more accessible, OXGN continues to cultivate a community of tastemakers and creatives that can come together, vibe, and connect through their shared interests.