In January of this year, Sandwich posted their first TikTok. A month later, they had their first video with over a hundred thousand views. A week after that, their next video hit over 150,000 views. Eight days after that video, another video hit over 600,000 views. These were all part of their own TikTok series, where Raymund Marasigan, Diego Castillo, Myrene Academia, Mong Alcaraz, and Mike Dizon went around interviewing the likes of SB19’s Josh Cullen, Yael Yuzon of Spongecola, Basti Artadi of Wolfgang, KZ Tandingan, Yeng Constantino, and more on their “favorite” morenas. It was a campaign to promote their first single of 2024, “Morena.” This was a band that was no stranger to a music marketing joint — for Five On The Floor, they made custom stickers for each of the album’s songs, while <S> Marks The Spot had an exclusive toy made in collaboration with Secret Fresh,..
