P-pop Is Heading To The Next Level – With G22 And ALAMAT Spearheading The Movement

Whether you like it or not, P-pop is nearly everywhere you could look. From the billboards in EDSA that you drive by and the unskippable advertisements you see on your phone screens, to the upbeat tracks that come up in your streaming algorithms, the overarching presence of what was once a niche genre has risen to become the loud and proud heartbeat of the Filipino music scene today. P-pop’s evolution from the kitschy days of the Sexbomb Girls or the Chicser phenomenon has blossomed into a mainstream movement that is ubiquitous and as highly organized as it is methodical.  These days, heavy-hitting acts such as SB19 and BINI have become recognized across both the local and international scenes — not merely for their chart-breaking accomplishments or their expansive (and distinctly Filipino) discographies, but also for their impeccable branding that has won over millions of fans all across the globe. With the..