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KATSEYE Are Pop’s New Dream Team

Fresh off the release of their breakthrough EP, the six-piece global girl group looks back on the whirlwind of a year that has led them up to this point — reflecting on their tight-knit dynamic, ever-changing creative process, and their role as representatives of various cultures on the global stage.

In an industry that often demands immediate results, virality is what many artists and record labels find themselves in constant pursuit of. There’s no denying the fact that a singular hit track could catapult any musician into a household name overnight, so what more could happen once an artist has established at least three major hit singles quite early on in their career?  Enter KATSEYE, the six-piece global pop girl group formed as a joint endeavor between South Korea’s K-pop powerhouse, HYBE, and the renowned American label, Geffen Records. The fascinating, if engrossing, story of their formation is already a fairy tale of sorts on its own, yet what the world finds itself captivated by these days is their rapid ascent within the global music industry. Because right now, there’s no denying the fact that KATSEYE is finally having their big moment. After one very eventful year for the group,..

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