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How SB19 Have Forged A New Path For P-pop From the Philippines to the Global Stage

Being the “Kings of P-pop” is no easy feat, but it’s a title that SB19 carries well.

P-pop is an ever-growing genre that has made its way from local shores to the global stage. In just the last couple of years, we’ve had homegrown music put alongside some of the biggest names in music today; and pushing this movement forward is none other than SB19.  Since the start of their careers, Pablo, Josh, Stell, Ken, and Justin have been continuously defying expectations of what Filipino pop music is and what it could be. They made history being the first-ever Filipino act to be nominated at the Billboard Music Awards in 2021, putting the global spotlight on P-pop. Despite all that was stacked against them, they continued to break barriers by being authentically themselves and staying true to their artistry. Today, they’re rightfully referred to as the “P-pop Kings”, a title they hold with great responsibility.  “We put forward music, visuals, and experiences that tell our story and..

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