Samsung Turns Up The Sound And Screens At P-POP UNITE: The Convention
The first-ever P-POP UNITE: The Convention was amplified to the fullest through the enhanced visual and sound experience of Samsung’s latest innovations and technologies.
By Precy Tan
Last June, the first-ever Billboard Philippines P-POP UNITE: The Convention brought together rising acts and groups shaping the future of P-pop. For Samsung, the event was a natural extension of its commitment to Filipino music. Through initiatives like Samsung Sound Sessions, the brand’s live music series showcasing homegrown artists in intimate settings, Samsung continues to champion local talent by bringing music and innovation together, giving fans fresh ways to connect with the artists they love.
At P-POP UNITE: The Convention, Samsung brought that vision to SPACE at One Ayala in Makati, where powerful audio and vibrant visuals across Samsung TV screens elevated every set. Every note, lyric, and onstage moment came to life through Samsung’s technology, adding another dimension to the event while highlighting the energy of P-pop and the community driving it forward.
ST50F Sound Tower: Big Sound That Brings Every Set to Life
The ST50F Sound Tower is your best companion for an all-out party, delivering an astounding 240W of powerful sound. It also comes with three customizable Bass Booster modes and adjustable party lights that sync perfectly with your music — so everyone gets to enjoy their favorite P-pop hits at full blast.
For easy portability, the party can be taken anywhere, thanks to its telescoping handle and built-in wheels. To keep the music going, the sound tower features a replaceable battery pack that provides up to 18 hours of playtime. It’s also built with IPX4 water resistance and a portable Grip & Roll design, making it versatile and perfect for both indoor parties and outdoor gatherings.
The sound tower also offers high-quality Bluetooth multi-connection, along with microphone and guitar inputs, so you can jam, sing, and dance along to the energetic choreography of your favorite artists.
ST40F Sound Tower: Clear, Powerful Sound for Every Song
Another great addition to the lineup, the ST40F Sound Tower delivers 160W of powerful sound, along with customizable Party Lights that sync to your music. Through the Samsung Sound Tower app, you can easily control the lighting effects and choose from a variety of DJ sound effects to match the mood straight from your smartphone.
The DJ Booth feature adds even more excitement with built-in FX and sampler effects, while karaoke mode enhances vocals using a connected microphone. Dual mic and guitar inputs also make it easy to sing, play, or host your own jam session.
Group Play lets you connect up to 10 Sound Towers for an even bigger audio experience. Other notable features include IPX4 water resistance, up to 12 hours of battery life, and Bluetooth Multi Connection.
Mini LED Vision AI TV: Bringing Every Live Moment Into Sharper Focus
Moving to the visual side of the experience, the Mini LED Vision AI TV delivers a more refined approach to picture quality through Samsung’s advanced Mini LED technology. With smaller backlights that allow for more precise light control, the display produces richer contrast, deeper blacks, and sharper detail, making concerts, films, sports, and games feel more lifelike on screen.
Samsung’s Color Booster Pro further enhances the viewing experience by delivering more vibrant and accurate colors, while OTS Lite (Object Tracking Sound Lite) creates audio that follows the action on screen for a greater sense of depth and immersion. Complementing this is AI Sound Controller, which intelligently adjusts audio settings in real time based on the content being played and the surrounding environment.
The TV also features Samsung Vision AI Companion, offering seamless assistance with context-aware responses powered by leading AI platforms such as Gemini and Perplexity. Beyond entertainment, users can enjoy a smarter connected-home experience through SmartThings, while Samsung TV Plus provides instant access to a wide range of free live channels and on-demand content without the need for additional subscriptions.
Long-term support is another key advantage, with up to seven years of OS upgrades designed to keep the TV updated with the latest features and improvements over time. Security is also built into the experience through Samsung Knox Security, which helps protect personal data and connected devices.
For sports and gaming, AI Football Mode automatically optimizes picture and sound settings to bring every match to life with richer colors, dynamic contrast, and clearer commentary. Motion Xcelerator 144Hz delivers ultra-smooth visuals through Samsung’s dynamic refresh technology, while VRR support enables responsive gameplay at up to 4K 144Hz or 2K 240Hz.
The Mini LED Vision AI TV is available in 55-inch, 65-inch, and 75-inch sizes.
Want to recreate the concert experience at home? Visit samsung.com.ph to explore the Samsung Sound Tower lineup and the latest Vision AI TVs, and discover how Samsung’s audio and visual innovations can elevate your next movie night, gaming session, or music marathon.