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Your favorite sandwich cookie gets a purple makeover. BTS and OREO are joining forces to serve up a Korean-inspired hotteok-style brown sugar pancake-flavored limited-edition cookie.
The collaboration marks the K-pop superstars’ first-ever global snacking partnership, featuring 13 unique cookie embossments to celebrate the group’s 13th anniversary. The embossments are designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to ARMYs around the world.
OREO also invites ARMYs to submit their own “love letters” for a chance to have them featured on a global stage, inspired by the letters they exchange with one another. This global initiative encourages fans to join the movement by scanning the QR code on the limited-edition OREO x BTS cookie pack or visiting www.oreosea.com to write a digital letter to the group.
“We’re excited to give Filipino fans a chance to be part of this global movement and create their own moments of play through OREO,” shares Aleli Arcilla, Managing Director for Mondelez International Philippines.
Rolling out across more than 80 markets globally, including the Philippines, the collaboration highlights both the personal significance behind the flavor creation and elements of South Korean culture. The group has fond memories of eating both hotteok and OREO cookies.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” BTS share in a group statement. ”We’re just so proud to add our own chapter to OREO’s amazing story.”
The Limited Edition OREO & BTS Cookies will be available for presale starting June 2, 2026, on the Mondelez PH Shopee page.
Meanwhile, Filipino ARMYs have a special treat coming their way this June 14, with a grand public launch event at Market! Market! in Taguig City. In celebration of BTS’s anniversary, the fan-first event is open to the public. Pre-registration begins on June 9.
Frequently Asked Questions
The BTS x OREO limited-edition cookie is a Korean-inspired hotteok-style brown sugar pancake flavor. The collaboration reflects BTS’ fond memories of eating both hotteok and OREO cookies, blending South Korean cultural elements with the group’s first-ever global snacking partnership.
The BTS x OREO cookies feature 13 unique embossments to celebrate the group’s 13th anniversary. The designs include the band member names, a BTS light stick, and three OREO cookies that together form a special message to ARMYs around the world.
The Limited Edition OREO & BTS Cookies will be available for presale starting June 2, 2026, on the Mondelez PH Shopee page. A grand public launch event follows on June 14 at Market! Market! in Taguig City, with pre-registration beginning June 9.
ARMYs can join the OREO x BTS “love letters” campaign by scanning the QR code on the limited-edition cookie pack or visiting www.oreosea.com to write a digital letter. Selected letters may be featured on a global stage as part of the initiative.
The BTS x OREO collaboration rolls out across more than 80 markets globally, including the Philippines. It marks the K-pop group’s first-ever global snacking partnership, highlighting both the personal significance of the hotteok flavor and elements of South Korean culture.