Rising K-pop group NTX star in the music video campaign for IAM Amazing Organic Barley Gummies from IAM Worldwide.
Set to the group’s single “OVER N OVER,” the campaign serves as both a visual anthem and a cinematic tribute to the Philippines.
Filmed across various iconic locations in the country, the video showcases a vibrant celebration of culture and youth embodied by NTX. The group performs amid the charm of old Manila, the dynamic, modern energy of the MOA Sky Pitch, and the architectural grandeur of the National Museum of Natural History.
This marks NTX as the first K-pop group to film in these historic Philippine landmarks — a milestone that unites music, lifestyle, and wellness. Through this campaign, IAM Worldwide continues to connect with international audiences while celebrating Filipino creativity and innovation.
Made in Australia, IAM Worldwide’s best-selling Organic Barley Powder now comes in a convenient and delicious gummy form, designed to appeal to today’s modern, health-conscious generation.
“The collaboration between IAM Worldwide and NTX is not just a marketing breakthrough; it is a cultural moment. It represents the growing influence of Filipino brands in the global wellness industry and the expanding reach of K-pop as a force for cross-cultural storytelling,” says IAM Worldwide officials in a press statement.
Formed by Victory Company, NTX made their debut on March 30, 2021, with their lead single “Kiss The World” from their debut EP FULL OF LOVESCAPES. The group is currently composed of eight members: Hyeongjin, Yunhyeok, Jaemin, Changhun, Hojun, Rawhyun, Eunho, and Seungwon.
NTX performed in Manila last October 19, 2025, as part of the IAM WORLDWIDE anniversary show DOMIN8, which also featured BINI and South Korean actor-singer Ji Chang-wook.
Listen to NTX’s “OVER N OVER” below: