The first-ever Filipino Music Awards, held on October 21, 2025, at the SM Mall of Asia Arena, offered a moment to reflect on the evolution of OPM. Beyond performances and recognitions, the event revealed the rhythms, rituals, and experiences that shape how audiences connect with music today.

At the heart of the evening was music as a shared pleasure, and ZYN played a distinctive role by creating spaces to pause between beats. These small, intentional interludes showed how pleasure and music intersect beyond the stage, shaping an evening defined not just by performance but by mindful presence.


All In, All Night

From Ely Buendia’s stirring performance of “Kandarapa” to Cup of Joe’s crowd-favorite “Multo,” the arena came alive with energy and emotion. Amid the rush of sound and lights, ZYN was right there with the audience, enhancing the experience by offering a way to stay present, satisfied, and immersed in every performance.

Advertisement

With ZYN, concertgoers did not have to step out or miss a moment. It allowed them to enjoy the show in full — every lyric, every encore, every shared high. The brand’s presence highlighted how modern enjoyment is not about taking a break but about being part of the experience from start to finish.

Redefining Enjoyment, Anytime, Anywhere

ZYN’s presence at the Filipino Music Awards reflected its belief that true pleasure comes from being fully in the moment, connecting with music, culture, and community without interruption. It is a redefinition of enjoyment that fits seamlessly into how today’s audience lives, listens, and celebrates.

Because with ZYN, satisfaction is not found outside the moment. It is right there with you.

Experience the future of live music. Learn more about ZYN here and follow ZYN on Facebook and Instagram: @zyn.phl.

Government warning: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by nonsmokers

Advertisement