Billboard Philippines proudly celebrates both the present and future of Pinoy Hip-Hop with the Pinoy Hip-Hop Mixtape 2025 Party, bringing together legendary names and rising artists ready to take the genre by storm.
Shaping the landscape of the Filipino hip-hop and rap community, the industry has embraced a new wave of talent while continuing to honor the legends who paved the way, including Loonie, Abra, Al James, and Hev Abi, whose undeniable influence continues to inspire a new generation.
Joining them is an exciting new breed of gamechangers, including Alex Bruce, CK YG, Costa Cashman, NIO, Robledo Timido, Sica, SUPAFLY, Waiian, and YB Neet. These up-and-comers may be rookies in their own right, but they’re already making waves with their fresh perspectives, raw lyricism, and a diverse range of voices and styles.
This gathering of icons and rising stars is the highlight of Billboard Philippines‘ Pinoy Hip-Hop Mixtape 2025, which celebrates the evolution and rise of Pinoy Hip-Hop today. Often overlooked or underestimated, the genre is not to be taken lightly, as its artists continue to set the bar, driving viral trends, dominating the charts, and shaping the cultural landscape nationwide.
It’s impossible to ignore how Pinoy hip-hop continues to dominate the charts, cementing its place as one of the most-streamed genres in the country. Pinoy Hip-Hop Mixtape 2025 highlights how the genre has grown into more than just an art form, it’s a movement rooted in authentic storytelling, where artists embrace their heritage and origins to create music that resonates deeply with the Filipino experience.
From the hustle and grind of daily life to personal dreams and struggles, Pinoy hip-hop captures it all. The campaign celebrates a scene that’s not only here to stay but ready to take on the global stage — honoring the game-changers and rising acts who are redefining what it means to be a Pinoy hip-hop artist in 2025 and beyond, forging a local identity that resonates globally, one sick bar at a time.
Happening today (July 28, 2025), at the Stratosphere in Century City Mall in Makati, this year’s Pinoy Hip-Hop Mixtape 2025 Party not only brings together the underground legends and rising stars, but also highlights the deeper message of the culture that Pinoy Hip-Hop continues to shape — a culture rooted in creativity, authentic storytelling, and artistic expression.
DEMI, photographed by Mike Gella.
YARA, photographed by Mike Gella.
MRLD and Ryannah J, photographed by Mike Gella.
Alex Bruce, photographed by Mike Gella.
Zae, photographed by Mike Gella.
Illest Morena, photographed by Mike Gella.
PLAYERTWO, photographed by Mike Gella.
SHNTI, photographed by Mike Gella.
Waiian, photographed by Mike Gella.
NIO, photographed by Mike Gella.
O SIDE MAFIA, photographed by Mike Gella.
Hev Abi, photographed by Mike Gella.
Morobeats, photographed by Mike Gella.
Robledo Timido, photographed by Mike Gella.
ALLMO$T, photographed by Mike Gella.
Fateeha and FLACKOS, photographed by Mike Gella.
RUSSELL!, photographed by Mike Gella.
CHEKE artists, photographed by Mike Gella.
DJ Medmessiah and Artstrong Clarion, photographed by Mike Gella.
Kiyo, photographed by Mike Gella.
unotheone, Hev Abi, ginsmelodies, photographed by Mike Gella.
unotheone, photographed by Mike Gella.
1550 Collective, photographed by Mike Gella.
Cyra Gwynth, photographed by Mike Gella.
Muii, photographed by Mike Gella.
Paul N Ballin, Playboy Baby, Sordan, photographed by Mike Gella.
Naki, photographed by Mike Gella.
gins&melodies, photographed by Mike Gella.
BECAUSE, photographed by Mike Gella.
LIAB Studios, photographed by Mike Gella.
UNXPCTD, photographed by Mike Gella.
njonthetrack and pxyche, photographed by Mike Gella.
Photographed by Mike Gella.
Douglas Brocklehurst and Mcee Zabala, photographed by Mike Gella.
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Official Venue Partner: Stratosphere Events Hall
Special Thanks To:
Axe PH
Vans Philippines
Sip, Official Hydration Partner
Sip Plus, Anti-Hangover Drink Partner
Nutrifizz, Official Soda Partner
Dydo Blend, Premium Coffee Partner