Yuqi of the South Korean girl group i-dle, formerly known as (G)-IDLE, stars in Tory Burch‘s latest Pre-Fall 2025 campaign, showcasing the brand’s handbags and shoes.
Photographed in Seoul, the campaign beautifully captures the brand’s signature blend of refined elegance and modern practicality. Dubbed “the ultimate everyday handbag,” the Romy handbag is lightweight, spacious, and crafted from pebbled leather.
Courtesy of Tory Burch
Yuqi showcases standout pieces such as the T Monogram Mini Bucket Bag, crafted from fine leather and featuring a top handle along with a removable crossbody strap. She also models the Kira Diamond Quilt Mini Backpack, made of Italian Nappa leather.
Courtesy of Tory Burch
Courtesy of Tory Burch
Aside from the handbag pieces, the campaign also showcases the Kira Sports Sandal. Designed for both style and comfort, the sandal features a cushioned sole and sleek hardware details, making it a great option for everyday wear.
Courtesy of Tory Burch
In November 2024, Yuqi was named the brand ambassador for the luxury women’s fashion label’s exclusive bags and shoes collections. She also starred in their Holiday 2024 campaign. Shop the Pre-Fall 2025 campaign on their website to explore the selection of handbags and shoes.
Watch the 30-second video for Tory Burch’s Pre-Fall 2025 Campaign featuring Yuqi below:
Founded in 2004 in New York City by designer Tory Burch, the brand set out to create classic yet modern pieces across ready-to-wear, handbags, footwear, and accessories, among others. It has grown into a global lifestyle brand, celebrated for delivering timeless American style around the world.