Selena Gomez And Oreo Team Up For New Flavor
The singer harks back to her childhood for the limited-edition signature cookie.
SELENA GOMEZ: Courtesy of Oreo
Courtesy of Oreo
Selena Gomez may have said “I love you” first with her collab album with partner Benny Blanco, but she’s also celebrating another first — partnering with the iconic snack brand Oreo to create a cookie flavor inspired by her childhood and her love for horchata.
On Instagram, the “Call Me When You Break Up” singer shared her excitement about the collaboration and creating her very own flavor, a signature chocolate and cinnamon crème.
Courtesy of Oreo
The chocolate cinnamon-flavored cookie features layers of chocolate and cinnamon-flavored crème and sweetened condensed milk-flavored crème with cinnamon sugar inclusions between each cookie.
Gomez shared in a press release that she grew up loving the iconic snack, and being part of the process of creating her own signature flavor was “a full-circle moment.” She also emphasized wanting the flavor to feel comforting and nostalgic.
Each cookie includes one of six unique music-themed embossments. These designs include one that spells out “Selenators,” the name of her fanbase, and a special edition cookie featuring her signature, which appears in approximately one in every three packs.
Courtesy of Oreo
The Selena Gomez Oreo Cookies will be available for presale in the U.S. starting June 2, with a limited release beginning June 9. Internationally, the cookies will launch for a limited time in Canada and Brazil on June 9, and in New Zealand and Australia starting June 17.
This isn’t the first time Oreo has teamed up with a popular musician to create a signature flavor of its beloved cookie. Earlier this year, the brand collaborated with Post Malone to launch the first-ever Swirled Salted Caramel and Shortbread Flavored Crème.
