SB19 launch the ‘Time First’ campaign, highlighting “running out of time”-related stories through the lens of photographer and visual artist Geloy Concepcion and the Time First podcast interviews.

Launched last April, the podcast features new guests each week, ranging from renowned hitmakers to cultural icons in the industry. With this podcast, SB19 promises to let their guests do the talking, offering a space where they can reflect on their journeys, revisit memorable milestones, and recount the seconds that ultimately changed everything in their lives.

sb19 time first podcast geloy concepcion

Courtesy of @officialsb19

sb19 time first podcast geloy concepcion

Courtesy of @officialsb19

The campaign is anchored by Concepcion’s “Things You Wanted to Say But Never Did” project, which he began to provide people with a safe space to confront what they can’t face alone. Captured through mundane and personal photographs, it is a reflective storytelling initiative that invites people to express unspoken thoughts and feelings they struggle to confront — whether it’s a message to a loved one, an unsaid apology, a moment of gratitude, or a truth too heavy to say out loud.

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Concepcion was born and raised in Manila and relocated to the United States in 2017. As an immigrant, he faced challenges alongside his family and started a project that gained international attention, leading to exhibitions across the US, Europe, Asia, and Australia.


Catch new episodes of Time First every Friday at 9:00 PM (PH Time):

The Kings of P-pop are gearing up for their ‘Simula at Wakas’ World Tour, starting with a two-night sold-out concert at the Philippine Arena on May 31 (Saturday) and June 1 (Sunday). They will then head overseas to perform in 18 cities in Asia, the Middle East, and North America.

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