This article is a collaboration with IQOS.
This is a paid content article aimed at adult smokers.
Last night marked the beginning of something special.
Held behind black ropes and curated with purpose, Billboard Philippines X made its official debut — a bold new platform by Billboard Philippines dedicated to crafting exclusive, immersive experiences that bring music, culture, and brand expressions into elevated focus. For its very first edition, the night belonged to Sandwich — a band whose name has become synonymous with Filipino rock anthems and restless reinvention.
With IQOS, the Billboard Philippines X: Sandwich event transformed an intimate venue into a convergence of sound, substance, and shared passion for OPM. More than a performance, the night became a testament to the power of music to bring communities together, celebrating Filipino music in all its forms. It was a statement — not about where OPM has been, but where it’s headed.
“From the very beginning, IQOS has always supported and believed in our vision,” said Anne Bernisca, Publisher of Billboard Philippines and COO of Modern Media Group Inc., in her opening remarks. “This partnership allowed us to further amplify OPM through our platforms.”
As a brand rooted in curiosity and innovation, IQOS found a kindred spirit in Billboard Philippines’ mission to champion OPM through new formats. “Tonight is a celebration of shared values, creativity, and a drive to push boundaries,” added Henry Yap, IQOS Brand Manager. “We’re about to witness a performance that embodies all that and more.”
With those words setting the stage, Sandwich hit the stage with raw energy, delivering a hit-stacked set that spanned eras and emotions. From the sweaty nostalgia of “Betamax” to the defiant pulse of “Sugod,” each track pulsed with the band’s iconic sound. The night reached its peak with a riotous performance of “Laklak,” turning the crowd into a chorus of catharsis. It felt like a time machine — a love letter to the evolution of OPM.
True to the Billboard Philippines X ethos, the event went beyond the performance as guests explored an IQOS Experience Station where they could test and learn more about the technology behind each heated tobacco device. The evening also featured thoughtfully paired refreshments — craft cocktails by Monkey Shoulder and artisanal sandwiches by Deli by Chelle (yes, a Sandwich-themed nod not lost on anyone).
At its core, Billboard Philippines X is about the synergy that happens when stories, sounds, and scenes collide. It’s about the curated intimacy that sparks new ideas and strengthens cultural foundations. With IQOS as a partner in curiosity and OPM at the center of it all, Billboard Philippines X: Sandwich marks the beginning of a new era in music engagement.
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