Building An Empire: How Rolling Loud Is Taking Over The World
“The cultural relevance of the brand stands for something just as hip-hop stands for something.”
In this Billboard Philippines cover story, Rolling Loud co-founders Tariq Cherif and Matt Zingler discuss building the festival from a Miami warehouse into a global hip-hop institution. “You'll never know if you don't try — and don't try; do.” That’s always been the ethos of Rolling Loud. Whether it was back in a warehouse in Miami or from a massive amusement park in Thailand, the premiere hip-hop festival has always embodied the spirit of getting out there and defying the impossible. It’s in everything they do — from curating a stellar lineup that brings the biggest names in hip-hop to cities fans would never think to see them in to developing an expansive merch line that exceeds expectations to putting together experiences that you’d never find at a typical festival. In fact, doing what’s never been done before (and then subsequently, outdoing all of it) was how it all started...
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